There's a thread about this place on ALSTDF
http://www.als.net/forum/topic.asp?TOPIC_ID=841. According to that thread the cost is anywhere from $50,000 - $125,000 depending on disease state.
Here's an excerpt from another article talking specifically about the "Chief Medical Officer" found here
http://www.als.net/treatments/reviews/reviewsarticle.asp?articleid=1634:
More recently, we have become aware of four patients who have reported symptoms that could potentially be related to more serious reactions. Three of Dr. Ghen's patients have reported passage of dark urine (Coke-colored or darker) starting a few hours after infusion and continuing for a day. Persistent dark urine can be an indication of hemolytic anemia and/or kidney damage. Additionally, one patient informed us of heart palpitations that occurred for 30 seconds about three to four times a day and lasted one week. One of Dr. Cosgrove's patients had a minor infusion-related problem due to blood cell incompatibility and had to be treated for that purpose. All of these symptoms were resolved successfully.
While Dr. Ghen and Dr. Cosgrove's efforts cannot provide definitive answers on the effectiveness of the procedure, it is clear that attention needs to be paid to the safety of the treatment when provided outside the controlled conditions of a clinical trial. Patients considering umbilical cord/placental cell infusion need to be aware of the serious risk it could pose to their health, and balance that with their and their physician's expectation of any potential therapeutic benefit. We encourage patients to work with their physician and other team members (i.e. neurologist, hematologist and other support services) to ensure that this highly investigatory treatment is performed in a controlled clinical setting that employs the best medical practices. In particular, patients and their doctors should seek to ensure that the blood products used in the procedure are collected, characterized, and delivered appropriately.