It's for real. Thank you for wanting to donate to the cause. You can donate here to help keep the forum going, and also donate to the ALS society of Canada. They do great work.
I just thought this site would make it easier for people to donate over Christmas to ALS. They have to shop anyways, and this would make it simpler to do something good. Am going to send the link to all my friends and family! Great way to remember my brother.