ALS is a horribly cruel disease, slow and creeping, not violent. In fact, part of the horror of ALS is the methodical, relentless, steady course throughout the body. This video does get attention but the attention and discussion revolves around the violence and removal of the clothing and not necessarily ALS.
For instance, in the Head and Shoulders video, you are looking straight and undeniably at ALS and its effects on an individual and his immediate family.
The anguish of ALS speaks for itself and doesn't need media shock gimics.
Imho anyways....